Who is ITI?
ITI are a UK-based importer and distributor of balloons and associated products, reflecting and embodying the spirit of enjoyment that comes from these celebratory products. With over 100 years of combined experience within the balloon trade, they are able to lean on their extensive knowledge of the product and market and fulfil any customer requirement, including customisation.
What is the International Spring Fair?
Bringing the European and International retail market together in the UK, the International Spring Fair provides a platform for retailers, exhibitors, designers and marketers to connect and network. Located at the NEC in Birmingham, the Spring Fair showcases the most sought-after products, the most innovative brands and creative thinkers of the trade. With a range of independent brands exhibiting, it provides visitors the opportunity to discover an entire spectrum of products and professionals – maybe even a new supplier!
What Were ITI’s Exhibition Stand Requirements?
ITI required a design that clearly displayed their colourful and complex product range in the best way possible. Their stand space was 8M x 7M which provided a great space to display the balloons, giving them room to breathe and flourish. It was important to embody ITI’s playful and joyous spirit amongst the stand, as well as look professional and inviting.
How Did PEM Exhibition Services Help?
PEM Exhibition Services guaranteed that ITI’s balloons were forefront of the exhibition space design, basing the stand on 4 balloon shaped display units utilising each side for maximum display area for product exposure. Overhead balloon shaped canopies with integral downlighting illuminated the displays, making every product and colour pop.
Slatwall, loop nylon covered panels and shelving were all utilised to display their wide range of prepacked, boxed and loose product. the centrally situated concealed storage area provided even more display space for product, along with overhead lighting here too. Company and product branding was prominent with the main branding reaching the maximum 6 metres height allowed on top of the store area.
What Results Did ITI See from PEM Exhibition Services?
There was no doubt that every Spring Fair visitor could spot ITI’s exhibition stand; with its tall display and vibrant product range, the child in you wanted to visit immediately. We believe the stand truly represented what ITI are about and encouraged visitors to find out more.
Would you like a stand designed specifically for your requirements? Get in touch with us today to discuss your needs and find out more about what we can do for you.