Who is ICL Specialty Fertilizers?

ICL Specialty Fertilizers are a manufacturer and supplier of fertilizers, offering a range of products, innovative technologies, and growing media to the horticultural trade. They are committed to achieving a greener world through their ornamental horticulture, specialty agriculture and turf & amenity divisions, which is one of their unique selling points.

What is the Four Oaks Exhibition?

The Four Oaks exhibition is a commercial horticultural show, situated within several large glass houses of the Four Oaks Nursery. Attracting buyers and exhibitors from all over the globe, from commercial growers to garden centres and retailer, landscapers and architects, to garden designers and florists. It has been running for 50 years and is one of the largest exhibitions of its kind in Europe!

What Were ICL’s Exhibition Stand Requirements?

ICL required separate areas on their stand to represent different sectors of their company and to display their products. This included Individual meeting points for client interaction and product demonstration counters. In addition to this, a large screen was required for rolling presentation and a freezer for the storing of ice cream to be served from the information counter.

How Did PEM Exhibition Services Help?

Their stand space of 9.2M x 8.5M was great as it meant we had a lot of room to work with. Firstly, due to the nature of the uneven floor, a specially constructed raised platform floor was needed to level out the space to allow for the build to commence.

In order to create the separate areas for different sectors, we used high impact full colour graphics to completely cover walls and storage areas. With added tabletops in some sections, this enabled client interaction and individual demonstrations.

What Results Did ICL See from PEM Exhibition Services?

In the end, we created a bright and open flowing stand which represented ICL perfectly. With the addition of low seating, a very welcoming and informative experience was created for every visitor.

Would you like a stand designed specifically for your requirements? Get in touch with us today to discuss your needs and find out more about what we can do for you.