Who is Anniversary House?
Established in 1953, Anniversary House is one of the UK’s leading manufacturers and distributors of cake decorations and disposable tabletops. Offering an array of products such as cupcake cases, cookie cutters, handcrafted sugarcraft, candles, etc, that are all handmade, they are an advocate for British manufacturing.
What is the Exclusively Housewares Exhibition?
Starting in 2002, the Exclusively Housewares exhibition attracts visitors from all sectors of the housewares market. This includes major department stores, internet retailers, cook shops, and garden centres. Over 130 companies and 300 brands participate, representing key product categories: housewares, small electricals, tabletop and gift sectors. Huge networking and business opportunities are found at the show and the exhibition is now an integral part of the housewares industry.
What Were Anniversary House’s Exhibition Stand Requirements?
With a stand space of 7M x 1.5M, the Anniversary House required a design to successfully merchandise their product in the most visually impactful way. As the majority of their products are prepacked and design to be displayed either on floorstanding or countertops, they wanted to utilise the space effectively.
How Did PEM Exhibition Services Help?
Being 7 metres wide and with the use of white slatwall, the wall areas were maximised for display. The client’s colourful branding and products would stand out along here, creating a striking presentation to invite visitors. The space above the slatwall also provided areas for the client’s vibrant product graphics.
Bespoke cupboards and dressers were built for non-hanging products, incorporating the housewares theme. Although built within a shell scheme, PEM provided a platform floor and carpet to complete the custom-built look the client required. Finally, a tailored full-length fascia with branding completed the entire stand.
What Results Did Anniversary House See from PEM Exhibition Services?
With the wide set stand space and the vibrant brand colour incorporated, Anniversary Houses’ design captivated the audience. The custom-made cupboards and dressers also provided the perfect units to display their array of products.
Would you like to see what PEM Exhibition Services can do for you? Get in touch with us today to talk to us about your requirements and find out more about how we can help.
