Who is Agua?

Agua is a family-owned business and a UK-based market leader in performance upholstery fabrics. Supplying products to the global contract market since the 1930’s, they are renowned for their combination of technical knowledge, practicality and durability. Launching their first waterproof and fire-retardant upholstery collection in 2004, they now have an extensive range of over 23 collections and over 600 different fabric choices.

What is the Sleep & Eat Show?

The Sleep & Eat Show has been the destination for the hospitality design community to connect for 15 years now. This leading design and innovation event for the industry offers a product directory featuring a number of brands, both established and emerging. Showcasing new collections and popular products, plus holding discussions to tackle the topical challenges the sector is facing, it’s a multi-faceted experience for every exhibitor and visitor.

What Were Agua’s Exhibition Stand Requirements?

Agua required a visually welcoming stand that invited other exhibitors and visitors to come and see what they had on offer. They also needed to incorporate the different colours and styles of fabrics they manufacture and supply; with such a wide variety available, they had many to display. Their stand space was 6M x 3M which provided a great landscape to work with.

How Did PEM Exhibition Services Help?

PEM Exhibition Services made sure the fabrics were the main feature of the stand by mounting each material onto rectangular plinths and fitting them to vertical metal poles. Not only did this create a stunning display, but it also allowed attendee interaction so they could experience the fabrics for themselves.

The canopy, together with integral downlighting, helped to bring the products to life. As well as this, we also added a hidden storage area to allow easy access to materials and a bespoke counter to encourage visitors to approach the stand and talk to the team.

What Results Did Agua See from PEM Exhibition Services?

The professional yet welcoming stand provided Agua with the best platform to showcase their luxury products and sit down with visitors to discuss their interests. The fabrics were the star of the show and were perfectly integrated into the exhibition stand design.

Would you like a stand designed specifically for your requirements? Get in touch with us today to discuss your needs and find out more about what we can do for you.