Exhibitions are an essential part of any successful marketing strategy and are one of the best ways to introduce your target more to your unique products or services. However, the return on investment you gain from exhibitions depends entirely on whether you choose the best exhibition for your business in particular.
There are so many exhibitions to choose from these days, so how do you decide which one is best for your business?
Many businesspeople make the mistake of thinking the most popular events are automatically going to gain them the biggest return on investment. But this is not necessarily the case, there’s several other factors you should consider when choosing an exhibition.
In this article, we offer some tips on how to choose the right exhibition for your business.
Tips for Choosing an Exhibition
Consider What You Want to Achieve
First, it’s a good idea to take a look at why you want to exhibit in the first place. Do you want to:
- Build awareness of your brand?
- Launch a new product or service?
- Strengthen relationships with your existing customers?
- Generate leads and make new sales?
Setting out your objectives will ensure you tailor your choices to the exhibition that’s going to have the best impact and help you achieve your objectives.
Set a Budget
Booking a trade show space and buying or renting an exhibition stand aren’t the only costs involved with exhibiting, and it’s important that these are all considered in your budget to avoid incurring unexpected costs.
You’ll also need to factor in the cost of any promotional items for giveaways, travel to the exhibition venue, food and hotel accommodation to stay in. Think about everything you’ll need to achieve the objectives you set out for the exhibition, and how much money you’ll need to do this.
Research Your Options
After you’ve set out your budget and objectives, the next step is to put together a list of potential options and eliminate the ones that neither align with the money you’ve set aside to spend or what you want to achieve.
Each trade show will be suited to achieving specific objectives, it might seem like you should just go to the biggest trade show, but if your target market doesn’t attend, you’ll probably be wasting your time and money.
Similarly, if you’re trying to launch a product that only appeals to people living in one specific geographical area, it doesn’t make sense to choose an exhibition you’ll have to travel across the country for.
As a starting point, it’s a good idea to look at the following for each exhibition:
- Is this exhibition within my budget?
- Is it well established? Have others in your market been successful there?
- Does the exhibition have a good reputation?
- Does the exhibition target my industry?
- How many attendees will there be?
- Are my competitors attending?
Bespoke Exhibition Stands from PEM Exhibition Services
One of the most important things you’ll need to consider for any exhibition is your exhibition stand. PEM Exhibition Services offer comprehensive exhibition stand design and build services for shell schemes, bespoke stands, modular stands, or 3D exhibition stands.
Get in touch with us today to discuss your exhibition stand requirements with our experienced and committed team.