PEM Exhibition Services

Trade shows and exhibitions present a significant networking and sales opportunity for businesses of all sizes across all sectors – and require a significant level of planning. The first steps in preparing for an exhibition should be completed before the event itself. Questions you should consider include:

• What do attendee numbers look like? 
• Will members of your target audience be present?
• Is the exhibition well established?
• Will the press or media be present?
• What is included in the exhibition cost? 
• How large is the stand space? Are there any rules or restrictions?

After answering these questions, and developing accordant solutions, the next phase of preparation should begin. Assuming your stand is constructed and ready for transport, this should include selecting staff to attend to the stand, deciding objectives, and obtaining and finalising paperwork.

In recent years, exhibition stands have undergone significant change. With evolutions in technology and design influencing society, business, and the ways in which we communicate – a display with just a business logo is no longer sufficient in many cases. 

Technological integration could be key to improving or differentiating your exhibition stand. This strategy, when implemented well, creates an interactive experience likely to boost foot traffic – and in return, ROI. Some of the examples of technology integration used in stands include big data collection, RFID cards, streaming, AR and VR, gamification, apps, and social media use. 

PEM exhibition services are highly experienced in designing, developing, constructing, installing, and managing technologically integrated exhibition stands. To begin your journey towards creating a truly modern, standout event experience, contact our team today.

GDPR regulation, introduced in 2018, has an effect on anyone collecting, processing, or holding personal data within the EU – meaning it impacts many exhibitors, planners, and organisers in the UK.  All data collected at an exhibition must fall in line with a number of regulations. Prior to the collection of data, the reason for the collection and processing must be explained in a clear understandable manner. The attendee must also know how long the data will be held.

According to the ICO, the information collected must also be:

• Used for limited, specifically stated purposes
• Used in a way that is adequate, relevant and not excessive
• Accurate
• Kept for no longer than is absolutely necessary
• Handled according to people’s data protection rights
• Kept safe and secure

For further information on GDPR regulation, please refer to the ICO website.

Many steps can be taken to maximise your exhibition ROI. Within the context of exhibition stands, the following should be carefully considered:

Stand Space

Booking a strong stand space is one of the best ways to guarantee visibility and foot traffic at an event. Whilst exposure levels on many stands are limited, prime locations such as corners or end-of-aisle spaces can offer business from two angles or more – offering increased opportunity for communication and conversions. 

Planning

Both attendees and exhibitors expect a lot from trade shows; for many, they can be a great experience, a brilliant opportunity to network, and a strong investment. This opportunity should not be wasted – meaning planning is essential. Exhibitors should work to ensure they have any information a prospective client could require information readily available. 

Follow Up

Keep track of all the information you receive from your visitors during the event for future communication. It’s easy to lose things at an exhibition, so keep their business cards somewhere safe! Respond promptly to all your contacts and leads after the event.

Aesthetics 

Trade shows are busy places with many exhibitors competing for the same potential clients. An eye-catching stand is one of the best ways to distinguish your stand from others – whilst communicating your brand identity and values.      

There are a number of reasons an exhibition stand may not perform as expected. These may include a number of factors, including:

Lack of a clear goal, customer journey, sales funnel, or desired action

• If you haven’t established clear objectives for your stand, or are unsure of what you seek from exhibiting, your stand may seem like a dead-end to prospective customers. Before working to alter your stand, take some time to consider your small and large scale goals, your calls to action, and your customer. 

Stand Placement 

• A lacklustre exhibit space can easily lead to a lack of attention. If it’s too late to move, then coming up with innovative ways to highlight yourself may assist in improving interaction levels. 

Engagement 

• Whilst aesthetics are important, it’s vital to communicate confidently and effectively with visitors drawn to your stand’s design. 

Choosing the right exhibition service company to design, create, install, and even manage your stand can also assist greatly in boosting its performance. With over 30 years of exhibition services experience across a wide range of markets and industries, PEM’s expert team possess a true understanding of what makes a great stand – and how to bring it to life. Contact us today for a free, no-obligation consultation.

Is your exhibition stand not performing as expected? Our experts can help. Outside of design revisions, some of the main ways they suggest an existing stand can be improved include; booking a good spot, networking with attendees in advance, and, most importantly, communicating and interacting effectively on the day of the event. Whilst a visually strong stand may draw large crowds – you or your brand representative’s interactions are the key to completing the potential conversion. 

We recommend training all stand attendees on effective, confident, and on-brand interaction with people at the exhibition.  Ensure they’re ready to communicate authentically with attendees about your products or services, and prepared to answer any queries they may have.

If you want to see big improvements on your stand but don’t know where to start, contact PEM exhibition services for a free, no-obligation consultation. We look forward to helping you take your exhibition display to the next level! 

Exhibition stand management is a comprehensive service offered by a limited number of exhibition service providers. This strategic approach to planning and handling is designed to maximise both your success, and ROI, whilst minimising stress and hassle. 

For the duration of your service, your dedicated project manager will work to ensure your stand project is on track for success. Their role may include researching your brand, market, competition, and the exhibition itself in great detail prior to project commencement, assisting in the design and review process, overseeing construction and installation, and on-the-day assistance. This comprehensive support from start to finish should ensure that you and your representatives are able to divert focus and energy towards both business development prior to the event, and client interaction on the exhibition floor.

The exact cost of your exhibition stand will depend on the type, design and style of display you want, alongside whether or not services such as installation and transport are selected or included in your package.              

Exhibition stands don’t typically fall within an average cost range or uniform price. This is a result of their highly variable nature. With a near-endless range of stand formats, sizes, materials, integrations, and features available – particularly where bespoke creations are involved, it would be wildly inaccurate to name one exact number.

Custom exhibition stands usually come with a higher upfront cost. The same can be said for fully comprehensive packages including transport and storage. 

With this being said, a bespoke, high quality, or comprehensive exhibition stand package is often well worth the additional cost. These powerful tools are built to function as an extension of your brand, and when designed and constructed effectively,  showcase your company, products, and services in the best possible light – working to deliver a significant return on your initial investment. 

Despite technology having many advantages in the modern era, it’s still extremely beneficial to meet suppliers and customers face to face where possible. Exhibiting at trade shows is one of the best ways to do this.

Building a presence at trade shows, exhibitions, and networking events can offer highly valuable opportunities to make new contacts, build on existing relationships – and most importantly, promote your business, product, or service in a tangible, approachable manner. This unique environment encourages two-way communication unlike any other, promoting education, brand awareness, and purchasing behaviours.

For newer businesses, these events are one of the best ways to establish your brand amongst prospective customers, competitors, and useful contacts such as potential suppliers. 

Two key aspects to consider when designing your exhibition stand are visibility and differentiation. No matter the business you have, your exhibition stand won’t be successful if people don’t want to come and talk to you – meaning drawing attention is the first key step to engagement. 

Where appropriate, it’s important to use highly visual aspects such as colour, signs and lighting to your advantage. These features, when used correctly, can significantly enhance the visual appeal of a stand – drawing over visitors and serving as the first point of interaction. Be sure to align your design and presentation both with your target customer and with your existing brand.

In addition to the above – ensure your business’ values and USPs are well represented – whether through the use of different materials, using unique shapes and sizes, or even crafting a section dedicated to the workforce of your brand. Creating a true reflection of the unique aspects of your brand can help differentiate your stand, whilst maximising design potential. 

Attending a business exhibition is a large investment and a big opportunity. In order to attract the attention of guests amongst a long list of other business attendees, your exhibition stand should be designed effectively – showcasing your brand whilst engaging your ideal visitors. PEM exhibition services can help you achieve this. 

With over 30 years of exhibition services experience across a wide range of markets and industries, PEM’s expert team possess a true understanding of what makes a great stand – and how to bring it to life. Our specialist products and packages cover a broad assortment of criteria. Whether you’re seeking exhibition stand design, construction, installation, storage, or a comprehensive combination of all of the above, we’ve got you covered. 

Contact us using the form above, over the phone, or via email to arrange a free, no-obligation consultation.

PEM Exhibition services have combined years of design, construction, installation, and market expertise to develop a proven process applied to each of our products and services – prioritising quality, effectiveness, and efficiency – alongside your satisfaction and ROI.

Firstly, our experienced designers will work alongside you to design a standout custom-built stand or shell – expertly crafted to function as an exhibition sales tool, and extension of your brand or business. Depending on the service selected, this step of the process may include the production of 3D renders. After revisions and approval, we’ll manage the manufacturing and construction process of your finalised vision – finished to the highest standards. 

Next, your new exhibition stand will be safely transported to a venue of your choice, before being carefully installed by our expert team of tradesmen – all within a specified timeframe – and dismantled post-event. 

For clients looking to re-use their stand, PEM Exhibition Services also offer comprehensive secure storage and transport solutions. 

Design is one of the main components to consider when planning your exhibition stand. Whilst your brand representatives may not be able to communicate with a potential client from a distance or until they show interest – a well-constructed, on-brand, and visually eye-catching display can convey your message from across the hall, drawing attention, and ultimately attracting visitors. 

Of course, a good exhibition stand doesn’t start and end with design. Our experienced experts also recommend ensuring that your stand or shell delivers an interactive and immersive experience to visitors – whether through integrated technology, sitting areas, workshops, or giveaways – all of which offer an opportunity for interaction and a potential catalyst for conversion. 

If you need assistance in creating an attention-grabbing exhibition stand, PEM Exhibition Services can help. Contact us today for a free, no-obligation consultation.

Exhibition services are a set of solutions typically provided by events specialists – and generally include the design, manufacture, and installation of bespoke stands, booths and custom exhibits to be used at business exhibitions, conventions, shows, and networking events. The exact offerings included in an exhibition services package depends on the provider selected.

PEM Exhibition Services, for example,  specialise in the design, manufacture, installation, and storage of custom exhibition stands for a variety of market sectors and companies. These stands can usually occupy small to medium size spaces, and aim to garner the attention of visitors and businesses alike through innovative, brand-appropriate design.